For agencies and solo marketers serving small businesses
Turn Meta ads into leads your clients want.
Your client's seven answers shape five focused ad tests. Then track which leads fit, which calls get booked and which sales your client confirms.
We guide the first campaign with you. Software billing stays off for that program. Your client funds its own Meta ads.
Phase 1
Discovery
Seven client answers
Phase 2
Lead generation
Conversion campaign
Review and approve before launchBuilt for Facebook and Instagram ads
Inside the app
A clear next step for every client.
Explore an illustrative workspace, from your client's seven answers to five tests and lead review.
Review the seven answers and approve the first pain test
Seven answers shape the first test
For review- Campaign goal
- Book an AC repair visit
- Buyer
- Homeowners in the service area
- Good lead
- Needs AC repair, owns the property and can book a visit
Send your client the questionnaire link. Their seven answers feed the offer report and Sprint 1's "True or False?" pain statements. Review them together before any test launches.
Headline test
Ready for review- Pain
- Headline
- Offer
- Image
- Text
Carry forward: The AC fails when you need it most.
- Headline AFor review
Your AC repaired before the next heat wave.
- Headline BFor review
Book a local AC repair visit.
Same audience and test settings. A person picks the winner before the next test.
One lead. A clearer verdict.
Client confirmedAC repair request in the service area
- Initial AI grade
- B: needs more evidence
- Client verdict
- Fit: owns the home and needs a repair
The client's verdict replaces the AI grade. A good lead is not yet a booked call or a sale.
- Booked call
- Not recorded
- Sale
- Not recorded
Simplified product walkthrough. Sample answers and states, not measured campaign results.
How it works
See exactly what your test looks like.
Seven answers become ad variants. Review your prepared test, create it in Meta in one click, then approve launch. Compare real responses and carry your strongest message into the next test.
Seven answers
Send your client the questionnaire. Their answers shape the offer report and first pain statements.
Review the test
Check the variants, audience, budget and stop rule before creating anything in Meta.
Create in Meta
One click creates the prepared campaign, ad set and ads together, paused for review.
Approve launch
Run the test, compare responses and choose what carries into the next test.
Then turn tested messages into enquiries.
Build the conversion campaign from your chosen winners. Review incoming leads, get your client's verdict, and track confirmed bookings and sales before deciding to spend more.
Why test on Meta?
Put your message in front of people on Facebook and Instagram, then see how they respond. Your next decision comes from real ad delivery and response data.
Client results
Lemon Easy. Demand in three markets.
A German kitchen-product manufacturer. Separate Meta campaigns for distribution partners and hospitality businesses, delivered through Exportkontor.
Mexico
Distribution partners
83campaign enquiriesUSA
Distribution partners
66campaign enquiriesGermany
Hospitality businesses
27business enquiriesReported 1 October 2026
40 total enquiries. About €380 spend. About €14.10 per business enquiry.
Client report summary
Enquiries count submitted forms. Business enquiries count forms identified as businesses. Call bookings, signed distributor agreements and paying customers are separate outcomes.
Experience behind 1Signal
1Signal is built by FounderScale, the operator behind Exportkontor. These results come from client campaign work using the testing method.
Feedback on FounderScale agency work
“we never built the systems to scale our own growth. FounderScale is fixing that.”
Lead quality
A form fill is the start of the story.
Agree what your client needs, then check the evidence. A cheap lead means little if it cannot become a customer.
Illustrative buyer profile
What makes a good HVAC lead?
- Lives inside the service area
- Owns the property
- Needs an AC repair and can book a visit
Your client sets the rules. A consultant or another business will need a different profile.
A grade you can inspect
AI checks the lead against the buyer profile. Missing evidence stays unknown rather than counting as a win.
Your client has the final say
Your client marks a lead Fit, Not fit or Customer. That verdict overrides the model's grade.
Results you can explain
Review cost per qualified lead, then confirmed bookings and sales. Keep recorded outcomes separate from guesses.
Earlier client work
A method shaped by real ad tests.
Client service work and our own offers since July 2025. These totals are historical, not a full test of the new agency app.
73
discovery tests
One Meta ad set per step, reruns included. 58 were built and tracked in 1Signal as they ran.
889
ads tested
Distinct ads with recorded impressions in those tests.
460,000+
impressions
Recorded impressions across the 73 tests, added up.
About $190
historical median ad spend
Client offers that completed all five tests, reruns included. Your market and your test plan can cost more.
Pricing
Room for your next client.
The same five-test system. More room for client accounts as your agency grows.
Planned monthly pricing in USD. Paid plans are not open for purchase yet. Start with an assisted client campaign at no software charge; your client pays its own Meta ad spend.
Solo
For solo marketers getting their first clients into a repeatable process.
$49/month
3 client accounts
One place to manage your client campaigns.
Agency
For agencies managing a growing roster of small businesses.
$99/month
10 client accounts
Room to bring more clients into the same process.
Growth
For larger agencies expanding their client delivery.
$149/month
25 client accounts
More capacity for your agency's next stage.
White label
For agencies offering the system as part of their own branded service.
$249/month
Unlimited client accounts
White label branding is planned for this tier.
Five discovery tests and client lead-quality review are planned for every tier.
Ad spend is separate. We confirm your plan, available features and price before any paid subscription starts.
Your first campaign
Bring one client. We guide the first campaign with you.
Get help using the app on a real client campaign, from the first offer review to the launch handover.
You get
- Run all five tests with our team, followed by lead review and the campaign handover.
- Help turning what you hear on client calls into the next test brief.
- Portal access for your client, set up with us. Program emails go only to the people you name at setup, in your agency's name or as 1Signal, and replies can go straight to you.
- No charge for software during this first program. Your client pays Meta for its own ads.
- You keep the client relationship. We never pitch, sell to or solicit your clients, during the program or after it.
You bring
- One client with its own Meta ad account and a budget you agree before testing.
- Time to review each result together and share honest feedback on the app.
One client campaign to start. A person on our team reviews your application.
For agencies and solo marketers. Planned software tiers start at $49 a month. We confirm your plan and price before any paid subscription starts.
Run your first client campaign with us
Apply as an agency or solo marketer so you can plan your first client campaign with us. We review your answers and email the next step. During setup, you send your client a separate seven-question questionnaire link.
FAQ
What is 1Signal, and who is it for?
A Meta ads workflow for agencies and solo marketers serving small businesses. Test the message, review lead fit with your client and keep campaign decisions in one place.
How does the first test start?
You send your client the questionnaire link from your workspace. Their seven answers feed the offer report and Sprint 1's "True or False?" pain statements. You review them together and approve the first test. Industry-specific intake forms can ask different questions.
Is 1Signal the same as OneSignal?
No. 1Signal (one word, numeral 1) is not OneSignal, the unrelated push notification service. 1Signal tests Meta ads for agencies.
Who decides whether a lead is good?
Your client's buyer profile guides the AI fit check. The client's own verdict overrides that grade. If the evidence is missing, the outcome stays unknown.
Does AI launch the ads for me?
AI helps draft tests from the offer report and earlier winners. You approve each launch and choose each winner with your client.
How much ad spend will my client need?
Agree a budget before testing. Earlier client programs had a median of about $190 across all five tests, including reruns. Your market and plan can cost more.
Do I need another CRM?
You can review leads and record client verdicts in 1Signal. External CRM delivery is being verified. We will confirm what is ready during setup.
What happens after the first campaign?
Review the results and handover together. Software billing stays off for the first program. Planned monthly tiers are Solo $49, Agency $99, Growth $149 and White label $249. Paid plans are not open for purchase yet; we confirm availability, your plan and price before any paid subscription starts.
Will you contact our clients?
Program emails go only to the people you name during setup. You keep the client relationship. We never pitch, sell to or solicit your clients, during the program or after it.